Frans Johansson speaks about the art of executing great ideas. It is an inspiring presentation that explains the significance of setting a mental strategy, in order to get started rather than leaving the idea on the shelf in fear of failing. The strategy consists of advice to convince yourself that your idea works, hence convincing others that it works. Further on he explains that it will most likely fail (initially) and foremost function as a guiding map of where to go next.
/alex
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